1. Company Information
This Privacy Policy describes how Aurora Global Holdings Limited ("News Limera", "we", "us", or "our"), a company registered in Hong Kong under number 3338042, with registered office at Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong, collects, uses, and protects your personal information when you access our news and media services.
2. Information We Collect
We collect information to provide better services to our users. The types of information we collect include:
- Personal Information: Name, email address, and location when you subscribe to our newsletters or create an account
- Usage Information: Pages visited, articles read, time spent on site, and interaction with content
- Technical Information: IP address, browser type, device information, operating system, and referral URLs
- Communication Data: Messages sent through our contact forms or WhatsApp support
- Preference Data: News categories of interest, notification settings, and content preferences
3. How We Use Your Information
We use the collected information for the following purposes:
- Deliver personalized news content and recommendations
- Send newsletters and breaking news alerts (with your consent)
- Improve our website functionality and user experience
- Analyze readership patterns and content performance
- Respond to inquiries and provide customer support
- Ensure website security and prevent fraud
- Comply with legal obligations and regulatory requirements
- Conduct market research and audience analysis
4. Legal Basis for Processing
We process your personal data based on:
- Consent: For newsletter subscriptions and marketing communications
- Legitimate Interests: To improve our services, ensure security, and analyze usage patterns
- Contract Performance: When providing subscription-based services
- Legal Obligations: To comply with applicable laws and regulations
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors interact with our content
- Personalization Cookies: Remember your preferences and customize content
- Advertising Cookies: Deliver relevant advertisements based on your interests
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.
6. Information Sharing
We respect your privacy and do not sell your personal information. We may share your data with:
- Service Providers: Third parties who help us operate our website and deliver services
- Analytics Partners: To help us understand and improve our services
- Legal Authorities: When required by law or to protect our legal rights
- Business Transfers: In case of merger, acquisition, or sale of assets
- Content Partners: With your explicit consent for special features or services
7. Data Security
We implement robust security measures to protect your personal information:
- SSL encryption for data transmission
- Secure servers and data storage facilities
- Regular security audits and vulnerability assessments
- Limited access controls and authentication procedures
- Employee training on data protection best practices
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data
- Portability: Receive your data in a machine-readable format
- Objection: Object to certain processing activities
- Restriction: Request limitation of processing
- Withdrawal: Withdraw consent for processing based on consent
9. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and maintain your account
- Comply with legal and regulatory obligations
- Resolve disputes and enforce our terms
- Maintain business records for analysis
Inactive accounts may be deleted after 24 months of inactivity, unless longer retention is required by law.
10. International Data Transfers
As a global news service, your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for international transfers in compliance with applicable data protection laws.
11. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If we discover that we have collected information from a child under 16, we will promptly delete it.
12. Third-Party Links
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website and updating the "Last updated" date.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
15. Regulatory Information
For privacy concerns in specific jurisdictions:
- European Union: You may contact our EU representative or file a complaint with your local data protection authority
- California: California residents have additional rights under the CCPA
- Hong Kong: You may file a complaint with the Office of the Privacy Commissioner for Personal Data